SGP is an event planning organization working with such high profile musicians as Kanye West, OAR, and The Roots
PROBLEM
SGP wanted Shox to redesign their 20+ year old logo and give SGP a fresh new image through creating a corporate identity, website, and print media.SOLUTION
Shox developed a brand strategy and executed all visual elements of the strategy for SGP. The process started with creating a new logo and brand positioning. Once these were in place, a user-friendly website was launched to coordinate with the logo. All promotional materials including various forms of print media was used to help market each event.
