PROBLEM Not Just Coffee needed a name, corporate identity, print materials, signage, and marketing strategies before launching. SOLUTION First, Shox worked with the owner of Not Just Coffee to help come up with a catchy name and corporate identity. Shox concieved a marketing strategy and came up with several marketing plans to help increase sales for the launch of the retail location. Shox designed all collatoral materials and signs to accent the storefront's trendy location.